China has promised to send 300 tour operators to Sri Lanka on a familiarization tour.
This assurance was given by Song Yu,the Vice Chairman of Beijing Municipal Commission of Tourism Development, when he held a meeting with the Chairman of Sri Lanka Tourism Bhashwara Gunarathna in Beijing recently. The duo met recently, when Gunarathna was in China to attend the ”Sri Lanka Shines in Beijing” joint mega promotional campaign carried out by the SLTPB. Song yu also assured to provide his fullest support to promote Sri Lanka in China, as he believed the Island is an ideal destination for holiday loving Chinese travelers. Sri Lankan Tourism is already making arrangements to bring down this delegation.
This kind of familiarization tours is expected to boost Sri Lanka’s effort of attracting 250,000 tourists by year 2016.
Sri Lanka tourism which has identified the growing tendency of Chinese to travel overseas, has conducted a series of promotional campaigns during coming years, targeting those potential visitors.